Products
Potters, riders, and the businesses that serve them run on notebooks, group chats, and spreadsheets — because nobody large enough to help ever bothered. We design, ship, and maintain real software for them: free to start, and yours to keep.
For equestrian businesses · Web · free to start
Bringing horse professionals online — without the website project.
Guided websites, a horse market, and current boarding and service listings for barns, trainers, and riding schools who have run their business out of a Facebook page for too long.
Explore BarnLinking →
For riders, everywhere · iOS · Android · free
The notebook every rider wishes they had kept.
A private journal of lessons, rides, and shows — the horses, the instructors, the skills, and what your coach actually said — so what you learn stops disappearing between one lesson and the next.
Open ReinTrace →
For potters, everywhere · iOS · Android · free
The next time a piece works, remember why.
Capture a piece in seconds with clay on your hands, then recover the exact body, glaze stack, and firing behind any result — a searchable memory of your whole practice.
Open ClayTrace →Questions
ClayTrace and ReinTrace are free to download and use on iPhone and Android. ClayTrace has no account, no subscription, no in-app purchases, and no ads. BarnLinking is free to start, with a paid Pro tier for equestrian businesses that need more.
ClayTrace needs no account at all — you can open it and start recording a piece immediately. ReinTrace is local-first, so your riding journal lives on your own device rather than on someone else’s server.
ClayTrace is a pottery journal: it records how a piece was made — the clay body, glaze stack, firing, and result — so you can recover why something worked. ReinTrace is a riding journal: it keeps lessons, horses, instructors, skills, and what your coach actually said, so what you learn between lessons is not lost.
Because these fields were never a priority for large software companies. Potters, riders, and the businesses serving them run on notebooks and group chats — not because they want to, but because nobody built them anything better. Closing that kind of gap is what LifeVen does for client work too.
Building something for your own field?
These exist because nobody else was going to build them. If your industry has a problem the big platforms never bothered to solve, that is exactly the kind of work we take on.
